The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. In Watching YouTube, Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. He has had acting appearances in TomSka 's asdfmovie series, Smosh: In late , Fischbach formed a team, nicknamed "Teamiplier", to assist in the creation of his videos and more high-quality sketches, including his girlfriend Amy, and his friends Ethan, Tyler and Kathryn. Tay Zonday sings Chocolate Rain in a video viewed almost forty million times and scores himself a record deal. Over variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Strangelove, the Governor General Literary Award-nominated author that Wired Magazine called a 'guru of Internet advertising,' describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation. Strangelove draws from television, film, cultural, and media studies to help define an entirely new field of research. He subsequently signed to another Maker Studios sub-network, Polaris. Online practices of representation, confessional video diaries, gendered uses of amateur video, and debates over elections, religion, and armed conflicts make up the bulk of this groundbreaking study, which is supplemented by an online blog at strangelove. Throughout , Fischbach moved some of his focus to comedy sketches, showing his aspiration of improvisational theatre. An innovative and timely study, Watching YouTube raises questions about the future of cultural memory, identity, politics, warfare, and family life when everyday representational practices are altered by four billion cameras in the hands of ordinary people. The decision came after an incident where he suffered a transient ischemic attack and had to be taken to the hospital, and was advised by the doctors to do so. Obama Girl enters the political arena with contributions such as I Got a Crush on Obama and gets coverage in mainstream news networks. Their work was noted for having unexpected endings and dark, often disturbing, humor.