Finally, a good deal of direct-to-consumer advertising pitches older men on testosterone supplementation and many physicians are happy to prescribe it. However, elderly couples who wish to remain sexual can still enjoy great sex and orgasms—if they make a few simple erotic adjustments: This problem is more prevalent than many men admit. Among the minority of elder men who have tried Viagra, men over 60 account for only around one-third of sales. As sexual elder-hood hit me below the belt, I stamped around the house, cursing Fate. Physicians and the news media either ignore sex in the second half of life, or spread misinformation the Bloomberg report. Little by little, the idea of fidelity itself becomes alluring to a man. Several studies suggest that in older adults, masturbation is common. The Martin Study As part of the Adelaide Male Aging Study Martin, , a different group of Australian researchers asked men, age 65 to 80, about their health, libido, and erections. Surprisingly, one in four men over the age of 85 and one in every 10 women reported some sexual activity in the past year. Older men take longer to become aroused—like women. In one study Hyde , Australian aging researchers surveyed the health and sexuality of 3, mostly white, independent-living men age 75 to 95 average age Bloomberg's sloppy reporting is not unusual. Surprisingly, OSA, little investigated for ED, was the health problem most closely associated with it. And undoubtedly, healthy individuals report both a higher sexual desire and more frequent sexual activities.