A male mind constructed this image to appeal to their sexual appetites, and to encourage women to satisfy these fantasies. Though wine is not advertised directly in advertisements, I saw its appearance throughout magazines and television. Maxim promotes lying about affairs to their girlfriends with suggestions like, "always dial after a 'naughty' call," and warns men to be cautious of women leaving things behind "to mark their territory" page However, this is not an ingredients list, but merely what flavors the alcohol contains. This, too, relates to the video Tough Guise, discussed in the previous post. This could have a positive connotation, where these refined men are respected. The myths illustrated in these magazines paint a new picture of reality revolving around the male fantasy world. For example, she is asked the questions: The articles are based upon fashion, relationships, sex, and beauty, with some personal interest stories. Narrator Jackson Katz explains how men are portrayed as dominant, strong, powerful, and sometimes violent characters in media. With such a strong following, why do wines not take advantage of advertising? Issue Kilbourne references alcohol advertisements specifically during the film, as well, with other ads. Glamour May Cosmopolitan April As stated by Killing Us Softly 3 see previous post women are constantly portrayed as thin in advertisements. Pretty, but not giggly, the prize smiles provocatively or remains emotionally aloof.