Times have certainly changed. The brain associates cues, like a sign for a fast food restaurant, with the reward, creating reward-paired cues. I like chocolate well enough, don't get me wrong, but we are hurtling rapidly into the worst part of the year for anyone with taste buds that want a bit of variety. It does have its fair share of fat content though. Chocolate alone cannot create the state of bliss from a mutual mind blowing orgasm! The findings of the Dartmouth research team are the first to demonstrate how designer brain receptors work together with designer drugs to change how cues for food make associations with rewards A new technology, designer receptors exclusively activated by designer drugs DREADDs , allows for scientists to test the value of cues by repeatedly inactivating regions of the brain. At the same time, you can have either a romantic night from dinner to breakfast, or a 2 hour encounter out of urgency. About 66 percent of the women saw chocolate as a "mood enhancer," and the year old women even knew industry buzz about chocolate "releasing mood enhancing endorphins. I can have all the variety I want; dark, white, milk, filled, drinkable, as cake, cookies, candy, ooey, gooey, solid, liquid… infinite variations with no issues of infidelity. I have always been lousy at sports but great at rule-breaking. Seems the researchers asked 1, adults how they like to treat themselves. Scientists not in the employ of Willy Wonka or other chocolate companies seem less convinced. Whereas it only takes a relatively minor health issue in any of the two of us and our sex life would come to a screeching halt.