An example of BBC Three's comedy output includes the award-winning comedy Little Britain , which in October broke its previous viewing record when 1. Nonetheless the BBC Trust issued its final decision to approve the transition in November , citing the fact that younger audiences have increasingly migrated to online television content as opposed to linear television channels, and the BBC's ability to "deliver more distinctive content online, while bearing down on costs". However, questions were raised over the proposed format of the new BBC Three, as some thought the new format would be too similar to the BBC's commercial rivals, namely ITV2 and E4 , and would be unnecessary competition. Numerous popular series were either repeated on the channel or have spin-offs created from them. American programming also features, with American Dad! Another example is Being Human , a drama in which a ghost, a vampire and a werewolf share a flat, which has become a success and heralded several new series. For the duration of the Summer Olympics , BBC Three increased its broadcasting hours to 24 hours to provide extra coverage of Olympic events. Much of the old, more educationally focused programming can still be found occasionally dispersed amongst other channels owned by Discovery Communications. During this period, there was a huge shift in content, with most new programming being geared towards reality-drama and interior design shows. The BBC One timeshift service was rejected, citing "limited public value". This new slogan came as TLC began to shift even more to personal stories, and away from the once-dominating home improvement shows. This was to be indicative of a major change in programming content and target audience over the next few years. At 33, Murphy was still the youngest channel controller in the country, a title he had held since launching UK Play at the age of 26; although on 20 October it was announced that Murphy was soon to leave the channel to work in commercial television. The , , and Africa Cup of Nations tournaments were shown on the channel.