However, the WWF would eventually succeed, something that would not have happened had a little experiment known as Wrestlemania did not make money. One chapter discusses how gender socialization plays a part in the effects of wrestling on its viewers, arguing that wrestling goes beyond the image of physically violent acts to models of interpersonal behavior. This study explores the link between watching televised wrestling matches and increases in verbal aggression, rebellion and propensity toward violence and retaliation. There are two sides to every story and this is one side of the epic tale about how and why the WWF and now-WWE rose, fell, fought back and remained in power changing the state of wrestling forever. Apparently the young McMahon had a hard time proving himself, after failing to successfully pull off wrestling events, including the Muhammad Ali vs. I swear Sex, Lies and Headlocks is probably the closest thing to an unbiased look at the inner workings of what the wrestlers call the business. The authors focus on McMahon, who rose from a difficult childhood to take command of the World Wrestling Federation and almost singlehandedly invent the current style of extreme wrestling. My only complaint about this book is that it is a little one-sided, but the great tales make for a great look into wrestling history and offering up an opportunity for a rebuttal by Mr. Powell's Reading this excellent behind-the-scenes look at wrestling promoter McMahon, the current ruler of the wild and ruthless world of professional wrestling, is almost as entertaining and shocking as watching the most extreme antics of McMahon's comic-book—style creations such as Steve Austin and The Rock. The book concludes with an investigation of the attractiveness of wrestling and its ability to lure fans back year after year. Conversely, with success comes failures and those are depicted as well, including the failed World Bodybuilding Federation, XFL and the steroid and sex scandals that could have put the WWF out of business. Combining hard investigative journalism with a genuine love for wrestling's weirder tendencies, Assael senior writer for ESPN and author of Wide Open and Mooneyham who writes the wrestling column in the Charleston Post and Courier have penned one of the closest looks so far at this industry, which moved from the cheap and smoke-filled Midwestern halls of the s to become one of the most successful television enterprises ever by the s. This is an essential read for both fans and enemies of pro wrestling. However, like every true entrepreneur failure after failure did not stop the young McMahon who decided to confront his father and give him an offer he could not refuse. The elder McMahon was nearing the end of his life and Vince bought the WWF from his dad and his partners and decided to compete with nationwide, breaking the tradition of territory wrestling. For feedback, visit our message board or e-mail the author at jminners g-pop. This hyper-masculinity is evident in the physical appearance of wrestlers, the sexuality-charged and violent moves used in and out of the ring, the role assigned to women and the extensive use of weapons such as chains, barbed wire and steel folding chairs.